In The News

As seen on KosherToday.com Nov 10th Headlines

Entrepreneur’s Quest for Healthier Foods Leads to Success
Brooklyn, NY…Hershel Gluck is one of a number of entrepreneurs who launched successful businesses that stemmed out of a search to improve their own health. Looking for quality, spelt free, all natural whole-grain items for his own diet to improve his health, Mr. Gluck launched Shibolim several years ago and the timing could not have better as an increasing number of health-conscious kosher consumers were also on the hunt for such products. Industry sources say that Shibolim is one of the newer brands that have “taken the market by storm.” In an announcement last week, Kenover Marketing said that it will assume the marketing, distribution, and sales for the Shibolim line of products. According to Effy Landsberg, CEO of Kenover Marketing, “Shibolim is a perfect fit for us. We are dedicated to products that are kosher and healthy. Indeed, “Kosher” has attracted a significant segment of the general population, implying stricter standards for a hygienic, healthier lifestyle. This is evidenced by 40% of products in the USA being certified kosher and almost an additional 40%, deemed kosher, as per ingredients, but without formal certification.” Industry sources say that spelt free and other health related products have been growing at a faster pace than kosher foods in general. They say that this concern covers all ages and all financial levels. Many mothers are choosing the all natural whole grain items for their children, ranging from cereals to snack foods. While Gluck initially launched a line of crackers (“mini-matzohs) his line has expanded into many areas. Landsberg and others believe that Shibolim is part of a trend that “will become the norm in the future.” Gluck is just another example of how one man’s quest for better health has resulted in products that help many.